Maybe we're only using different words for the same thing. I enjoy your mapping of the steps to your own. The point I am trying to create about company is that real company (something I have much expertise of) is not about plans and excellence. Crappy goods can become effective through good marketing, and as one contributor to this thread points out much business is accomplished by offering little brown envelopes (bribes) to buyers. Unfortuantely trading for the normal Joe requires ability which company doesn't - if you have'the gift of the gab' as one person has set it the you'll probably be prosperous in business - however, gift of the gab carries no weight in trading (unless you are trying to sell training courses).Originally Posted by ;